The Strategy Execution Gap

Chances are, you’ve survived a strategic planning process, and left it wishing things had gone differently. Retreats. Surveys. Round after round of meetings to gather input, narrow it down, and reach final approval. Somewhere in that process, people were asked what they thought. Their answers were noted, and mostly, the plan came out the way leadership already expected it would.

Getting a plan approved can feel like the hard part is over. It isn’t. What follows – building the capacity to achieve what the plan describes, the real work of strategy execution – is its own kind of undertaking, and it’s often where implementation slows down, stalls, or drifts somewhere the plan didn’t anticipate. Leaders don’t spend months in strategic planning just so they can say they have a plan. There’s real hope built into that work – hope for what the organization could become, for turning that potential into results.

The usual response when implementation slows is to add more structure – tighter timelines, more check-ins, an implementation committee – hoping enough extra effort will finally make the plan succeed. It rarely does, and after everything that went into getting there, it’s fair to wonder what all of it was for.

This is not a sign that you, your team, or the organizations you support did something wrong. Strategy execution fails far more often than it succeeds, and the reason is rarely the quality of the thinking behind the plan.

Artful Weaving of Strategy

What if building the plan and building the path to put it into practice weren’t two separate efforts?

Strategic Planning the Genuine Contact Way is a participatory strategic planning process. The same conversations that develop the high-level strategy also define what it will take to put it into practice – who needs to be involved, how that involvement happens, and what capacity the organization needs to build to achieve it. This module teaches you to lead that process yourself, whether you’re the leader responsible for the plan or the consultant guiding one, so you leave with an approach designed for implementation from the start.

That approach is the artful weaving of people, process, and technology – three threads held together deliberately, through every phase of the process. A plan built from data, assumptions, and the collective wisdom and wealth of experience people bring is fuller and stronger. When people help build it, they’re already invested in it succeeding, especially when they see their hopes and concerns are evident in the plan itself. The approach pays attention to both developing the plan and developing the organization in a strategy-focused way so that it is ready to implement the plan. This approach means you don’t just end up with a good plan – you end up with one that people are ready to work towards achieving, and an understanding of what’s in place already and what needs to be developed to achieve it.

The plan and the path to implementing it come together through the same people, in the same room, at the same time – and that’s the process this module teaches you to lead.

What You Will Be Able to Do

This module builds both your understanding and your capability. The objectives below describe what you are working toward – offered not as a checklist but as a compass for the learning ahead.

By the end of this workshop, you will be able to:

  • Build working definitions of strategy, strategy focused culture, and strategy focused organization, based on your own reflection and experience, and guide the leaders, teams, and stakeholders you work with toward a shared definition of these same concepts.
  • Assess an organization’s readiness for strategic planning, and define clearly what is fixed and what is open to change as the process begins.
  • Design and lead an approach for engaging the people of an organization throughout strategic planning – giving them real information, real influence over emerging ideas, and a genuine stake in the plan as it develops.
  • Guide a group through generating and organizing ideas for an organization’s future direction, and distill the results into a small number of high-level strategies clear enough for everyone in the organization to understand and act on.
  • Build the connections between an organization’s high-level strategies and the practical work required to achieve them, producing a plan with clear objectives, measures, and milestones that people can act on.
  • Lead a group through a complete strategic planning process, from building shared understanding through to being ready to implement the finished plan, and develop your own repeatable approach to this work.
  • Distinguish between performance management and monitoring and adjusting implementation of a strategic plan, and recognize when a plan itself needs to be refreshed.

The six-turn learning journey below is how these outcomes are built – each turn preparing the ground for the next.

Have questions before registering? Reach out.

What You Will Learn

You arrive with your own experience of strategic planning – plans that worked, plans that didn’t, and a sense of what tends to go missing along the way. This workshop builds on that experience rather than starting from zero. The six turns below are worked through as one continuous journey, using the Evolutionary Spiral – a Genuine Contact tool that maps out a learning path from initial clarity through to a working plan for ongoing adjustment.

Who This Is For

This workshop is for organizational leaders responsible for creating and accomplishing a strategic plan, and for the consultants and organizational development practitioners who guide clients through one. It teaches an approach that weaves people, process, and technology together – instead of treating strategy and implementation as two separate efforts – so the plan keeps shaping real decisions long after it’s approved. No prior experience with the Genuine Contact Way is required – what matters is that you have a real stake in seeing strategic planning succeed, whether that’s your own organization’s plan or the plans you help others build.

This is a good fit if you are:

  • An executive director or senior leader preparing for or currently leading a strategic planning process
  • A manager who will be responsible for translating strategy into operational work
  • An organizational development consultant or coach who facilitates strategic planning for clients
  • A board member involved in setting or overseeing organizational strategy

Your Facilitators

Strategic Planning the Genuine Contact Way is co-facilitated by its two originators, who developed this approach together and continue to teach it as partners.

Birgitt Williams, consultant and facilitator, Dalar International Consultancy.

Birgitt Williams, co-creator of the Genuine Contact Way of Working, brings to Strategic Planning a conviction that has shaped her practice for more than thirty years: a strategic plan must consider how it will be implemented to be a complete plan. Connecting goals to value, capacity, resources, and processes from the very beginning is what separates a plan that gets done from one that gathers dust. She teaches this module because she loves helping people set their plans up for the execution that was always the point. Birgitt is based in North Carolina, USA.

Rachel Bolton, consultant and facilitator, Dalar International Consultancy.

Rachel Bolton is drawn to Strategic Planning the Genuine Contact Way because of what it asks from the start: consider how the plan will be implemented, not just what it should accomplish. She has heard too often from people who experience their organization’s top goals as work piled on top of their regular work – a sign that strategy was never properly connected to capacity and operations. This approach changes that. Rachel has been an authorized Genuine Contact Trainer since 2002 and brings two decades of consulting experience to helping organizations build plans they can actually live. She is based in Kitchener, Canada.

What Participants Say

This readiness phase is wonderful for the strategic planning process, but also super helpful for so many other aspects of daily life in an organization. I suddenly found myself using it in so many situations: for onboarding new people, for anchoring our leadership team before getting into a new topic, or when we are constantly surfacing new potential issues or opportunities that we can work on. It was just super helpful and suddenly started creating a lot of clarity in the daily activities of our work. My first reaction was also, oh, this is theoretical stuff — will we really make use of this in the future? But it turned out, yeah, that we did.

Victoria Yelessa, Germany

During this workshop, for me, there were two moments of struggling, but also two moments of really getting a very complex and holistic picture of this whole strategic planning process, from the foundations for organization to very practical things like the capacities and then the finance. And the strategic map — it’s really an impressive tool. And when I’m thinking about having the strategic map for my team, I’m thinking that it can really give a lot of clarity in terms of taking decisions. I would say that it would be already a huge outcome — at some point, it would be already enough to make a decision to do a lot of the implementation without a calendar plan or some more specific tools.

Maryana Zaviyska, Ukraine

Workshop Details and Investment

📆 Dates: October 22, 23, 29 & 30, 2026

🕘 Daily schedule: 9:00 AM – 1:00 PM EDT (15:00 – 19:00 CEST)

📔 Prework: Approximately 9 hours of self-paced learning. Access provided upon registration. Complete before October 22.

💡 Daily homework: Approximately 2 hours after each real-time session.

💻 Format: Virtual – Zoom for live sessions, Miro for collaborative activities

✅ Registration: reserve your place here

Investment

  • Early Bird – register by September 30, 2026 $1,497 CAD
  • Regular rate $1,997 CAD
    • GCO Member Discount 10% off the applicable rate

What’s Included

  • Access to the Learning Hub – a self-paced online library containing all workshop materials for preparation and ongoing reference after the workshop

  • 4 live online half-days of real-time learning and application (16 hours total)

  • Your own working strategy map and implementation blueprint, built during the workshop

  • Workshop materials and process guides

  • Access to peer-to-peer mentoring circles facilitated by a Genuine Contact Trainer after the workshop

  • Certificate of completion

  • First-year complimentary membership in the Genuine Contact Organization (GCO) for participants attending their first Genuine Contact learning module

Frequently Asked Questions

No prior experience is required. Strategic Planning the Genuine Contact Way is designed so you can build your own working definitions and skills from the ground up, whether or not you have taken another Genuine Contact module before.

Once you register, you will receive access to the Learning Hub – a self-paced online resource that includes background reading, reflective exercises, and an introduction to the frameworks and tools you will work with during the live sessions. Plan for approximately 9 hours of preparation, completed at any point before October 22, 2026. The pre-work is designed to make the live sessions richer and more immediately useful from the start.

The live sessions are held on Zoom. Collaborative activities use Miro – a shared digital workspace that does not require prior experience. You will receive orientation information before Day 1 so you can get set up comfortably in advance.

The four live sessions are designed as an integrated learning experience, and attendance at both is strongly encouraged. If you anticipate a scheduling conflict, please reach out to Rachel before registering to discuss whether this offering is the right fit for your timing and how you will be supported to catch up with the learning materials.

Participants come from a range of backgrounds – leaders, managers, and organizational development consultants – and from organizations of many kinds, including nonprofits, NGOs, social enterprises, and purpose-driven businesses. The group is international – sessions are conducted in English, with accessibility in mind for participants whose first language is not English.

You will leave with a working strategy map for your own organization or a client’s, an implementation blueprint connecting your high-level strategies to concrete objectives, measures, and milestones, and a presentation you can use to orient your own team or clients to this approach to strategic planning. All Learning Hub materials remain accessible after the workshop for ongoing reference.

Yes. Strategic Planning the Genuine Contact Way contributes to 2 learning paths:

Learning paths offer a way to go deeper into what matters most to your work. Rather than wondering which module to take next, you can follow a carefully designed journey that builds your capacity layer by layer, giving you comprehensive knowledge and integrated skills to accomplish your bigger leadership and organizational goals. After Strategic Planning, choose the next step on your learning journey.

Dalar offers Strategic Planning the Genuine Contact Way once every three years. The next dates will be posted once this workshop concludes. If these dates don’t work for your schedule, additional offerings from authorized Genuine Contact Trainers around the world are listed in the GCO events calendar. If you would prefer a dedicated offering for your organization or a group you bring together – a minimum of 6 participants is required – reach out to Rachel to discuss what that could look like.

Research by Norton and Kaplan at Harvard found that 70 to 90 percent of strategic plans are never fully executed. The reason is rarely the quality of the thinking behind the plan. It’s usually a design gap: the plan was never connected to the organization’s actual capacity, processes, and the people responsible for putting it into practice. This module addresses that gap directly, rather than treating implementation as a separate problem to solve after the plan is finished.

The workshop itself runs across four live half-days over two weeks. Applying the full process in your own organization – from the first discernment conversation through a finished implementation blueprint – typically takes about 90 days, compared to the 18 to 24 months conventional strategic planning approaches can take.

Yes. If your organization needs to pay by invoice or purchase order, please reach out to Rachel before registering so those arrangements can be made.

Full or partial refunds are available. You’ll find the details in the registration terms and conditions.

An Invitation

Strategic planning doesn’t have to be two separate efforts – a plan built in one phase, and a separate effort to make it real later. This module teaches you to build both together, as one process, so you leave ready to lead it yourself.

Across this workshop, you’ll be joining Birgitt and Rachel, and a global community of Genuine Contact practitioners doing this same work in organizations around the world.

Have questions before registering? Reach out.

Supporting Learning in Teams and Groups

At Dalar, we are big believers in whole teams and groups learning together. To support group learning, we are pleased to offer the following team discounts:

  • 20% off for 3-5 participants
  • 40% off for 6-10
  • groups of 11+ please contact us for pricing or in-house training opportunities

Project, intact, cross-functional, and leadership teams, small organizations, boards, and volunteer groups are some examples of the kinds of groups eligible for these discounts. Contact Rachel Bolton for registration details.

This offer is applicable to Early Bird and Regular Rates of registration. It cannot be combined with any other discounts available (i.e Genuine Contact Organization member discounts).

Part of the Genuine Contact Way

This module offers a complete set of skills and knowledge that creates value on its own. It’s also part of the Genuine Contact Way – a modular approach designed with intention. You can engage with specific modules to meet particular goals in your work and life. When you’re ready to expand your learning, comprehensive Learning Paths are available, including Simplifying Leadership, Participatory Methods that Get Results, Designing Thriving Organizations, Aligning with Your Genuine Self, and Train the Trainer.